Instagram, which is part of Facebook, announced last week it was expanding its advertising platform. click for more info Instagram has over 300,000,000 users. Facebook has more that 1.44 billion active users. Facebook and Instagram work tirelessly to improve the user experience. This is an opportunity for non-profits. Instagram’s new features can change the game for non-profits that use it.
Instagram was a place where people would post screen shots of things they like, such as a product or service. This was their best attempt and they’d hopefully be able to remember to buy it or research it.
Instagram now allows users to add the following buttons in their posts: Shop Now”, Install Now”, Learn More, and Sign Up. As you can see, the buttons don’t look intrusive. This is not intended to alter the user’s experience. Let’s say an Instagram fan of your non-profit follows sees a picture that is related to your mission. Once they click on the “Learn More”, they will be taken straight to your site. If you’re a skilled fundraiser, you could direct them to your donate webpage. It is important to be highly engaging.
Perhaps you want to encourage more people to take part in your team event and raise awareness for cancer. Imagine the possibilities, now that Instagram allows for seamless integration of a “Sign up” button. auto followers instagram This button features a great picture above it. What if your fundraiser is a success and you have awesome visuals that you would like to share on Instagram as sponsored advertisements? If you plan it and market it well, you can tell a powerful story that will raise money and get more followers.