We all know that Facebook is one of the most popular social media platforms in Australia. Recently, some of our clients have expressed discontent with their Facebook business pages. The main reason for this is that their business page just doesn't seem to have been driving visitors and generating leads and there is no engagement. There is a lot of effort and time going in but not too many results.
Why are small business owners receiving these outcomes?
Let's take a closer look at why there might be a lack of interaction on Facebook business pages. We'll also discuss ways in which you can make better use of Facebook more effectively and examine some of the typical errors to avoid when making use of Facebook to promote Small Business Marketing.
Understanding the way Facebook works
Facebook decides what people will are able to see in its "news feed" by using an algorithm. It's a mathematical formula used by Facebook in deciding what to display to Facebook users. Facebook concentrates on posts that people 'like and interact with the most. So, if users like or share a post from a particular Facebook site, Facebook believes that this information is more relevant to the user because they are spending more time "interacting" with the content. As a result, more content from the page is placed into the news feed of the person.
Facebook Small Business Marketing
Facebook is an "social" media tool , and it will always prefer content posted by family, friends and other social networks over corporate content. Content for business doesn't usually get the same traction as personal posts and typically requires a boost to ensure that the content can get in front of people. It's true that business-related content is seen by a only a few individuals who've liked your business's page, these days you need to make use of paid Facebook advertisements to be in the eyes of your target audience.
Business-related content on Facebook
Ultimately, like any other company, Facebook is a commercial entity and needs to make profit and earn money to satisfy stakeholders and investors. Like many of you have already realised, Facebook knows it's worth and recognizes that it could be an effective digital marketing tool, that gives business owners access to a global customer base and potential customers! Facebook is also aware that business owners are willing spend money to gain access to new customers and reach new audiences and therefore has tapped into this market.
Promoting Posts & Paid promotions
A way to get more people to read your posts or news items is to pay for it so that you can 'boost' your posting. Remember 'organic reach' that isn't paid for, is very limited on Facebook these days, especially for business pages. So, if you want to be to the attention of your intended users, you should consider boosting your posts or launching paid advertising campaigns or promotions to increase reach and engagement. Nederlandse Facebook pagina likes kopen
How can I get some traction without paying?
There are several ways to do this, at the time of writing this article, but they are more time-consuming.
Facebook LIVE
Facebook "Live" it is one of the brand new feature Facebook has recently introduced it allows users to organize live streaming of events. This is a fun and engaging way to reach your audience but you need to be at ease in front of a camera and ready to address questions and comments as there is also live interaction features that lets you know what's on your clients their minds. It's not for the faint hearted but it will give you a more effective cut-through and larger reach.
Facebook Groups
Facebook group pages are distinct from Business pages and seem to have the potential to gain greater organic reach. Facebook forums are online platforms that allow small groups to share information. They generally focus on a topic of interest and they allow users that share common interest to connect and share information and opinions. Members can join groups that are often administered or controlled by one or more Facebook members. This could include a club that centres on a common cause, or an activity such as mountain bike riding or photography, or it may even focus on supporting others who are at a similar stage of life or have similar circumstances like a single parent group or an Autism Parents network or a group specific to small business owners.
With the many options on Facebook it's sometimes difficult to decide which is the best option for you or sometimes even knowing where to begin.
Remember...
Don't make a personal profile for your small business.
A few new business owners and entrepreneurs create personal profiles for their businesses and brands rather than creating an appropriate Facebook Business Page or even a group. This is not ideal as it puts your company in an advantage. This is due to the fact that Facebook Business Pages provide an array of tools for content creation as well as paid promotion opportunities and analytics that are linked to an Facebook business Page and won't be available to you if you set up an individual page. Facebook pagina likes kopen