Instagram offers businesses the opportunity to reach a highly targeted audience by promoting their products and services. Instagram recently launched an advertising platform, which integrates with Facebook's incredible targeting capabilities. Businesses are taking advantage of this partnership. Companies know that their users are constantly checking their news feed. As a result, Instagrammers are 2.5 times more likely to click on newsfeed ads than ads on any other social media platform. You have a lot of opportunities when you use Instagram ads to promote your business.
Mobile advertising has surpassed newspaper advertising for the first time in history and large and small businesses alike are achieving measurable results with social media advertising. Instagram advertising has already brought in more than half a million dollars and is expected to double in the next year. This is a sign that business owners are investing where it is most profitable.
More importantly Instagram's ad platform is easy to use, it's fun and bubbling over with passionate and enthusiastic users. It has excellent metrics and is still affordable for small businesses. If you are already advertising your product with social media ads or trying to build your list then integrating Instagram ads into your marketing mix is essential.
These are five things to remember before you post an Instagram ad to increase your brand reach, engage followers, and attract your target audience.
1. Get the basics right. Make sure to fill out your business profile and bio on your business Instagram account. As your profile picture, make sure you use a crisp and clear version of your company logo. ig free like
2. Tell your followers WHY you're on Instagram. This is your business account. Be sure to help users identify with your brand.
3. Start with a plan. Strategize your Instagram (and all your social media) promotions by planning them out. Create a calendar for implementation that leads to your goal. Businesses fail to plan on social media because they don't have a plan. Don't post randomly or pay for traffic if you don't have a plan!
4. Your hashtags should not be your voice. Instead, let your hashtags speak for your business. Customize hashtags for branding purposes and for everyday posting, keep them relevant and searchable. It's great to use hashtags, just make sure to not lose control and generate too many in one post - deliver quality over quantity.
5. Your Instagram profile should be updated. Great images are essential. Savvy Instagram users want to see "beautiful" or read "funny" or relate to something meaningful. view publisher site Use apps and other image/video tools to upgrade the look and feel of everything you post on Instagram.